About Us

Clothing doesn't really change a man. But

it changes how others react - Brandon Sanderson!

Ricky (alias Arif)
US- Certified Image & Style Consultant
Grassroots Consulting




Ricky alias Arif is an Image Management professional, who is internationally certified in Image, Style, Fashion and Etiquette. He is trained from the Image Consulting Business Institute under the curriculum designed by Judith Rasband. A Psychometric Analyst and a certified Extended DISC Administrator, Arif helps people realize their potential. He is an engineering graduate with specialization in communications and has tremendous experience in the IT industry. He is also a certified Yoga instructor, Writer, Trainer and an amateur actor. Over the years, Arif has learnt what works with people at various levels and has a complete understanding of the human behavior, psychology and influence.