It was a bright sunny day in Sunnyvale, California. I was visiting the United States for the first time in 2008. When I landed at SFO airport, I was flabbergasted. I saw everyone dressed to the nines, something that was strikingly different compared to my home country. Instantly I was transported back to the time I read Charles Dickens’s famous quote, “Any man may be in good spirits and good temper when he’s well dressed. There ain’t much credit in that.” This was an eye-opener! That’s when I realized how these people were always courteous and knew how to carry themselves! They were exuding confidence and class in all walks of life. Their walk was one confident stride after another. Just like someone who is very sure of themselves. How does one get to be that way? I wanted to be that way.

With a decent IT job and a promising career to boot, I was cruising along the corporate world like water off a duck’s back. However, I wanted to do something for the fulfillment of my soul, some excitement, and most of all, something that could change the lives of others for the better. I found my calling in People Development. I delved into it from all aspects. And from thereon there was no looking back! Tons of investments, a lot of dedication and hard work, a few certifications (Image Consulting Business Institute in association with Conselle Institute of Image Management, USA, and a certified course from a private California university in Human & Behavioral Psychology, Intimacy and Relationships) and real-time exposure on several fronts turned things completely around for me. I was completely hooked to this new part of my life. I made the most of it and learned everything I could.

I was a completely changed man, inside out! Naturally, I became more socially active, started receiving tons of compliments from women and men alike. I was confident and self-assured. People started perceiving me in a different light. This made me remember another quotation. This time it was Charles Hix’, “Looking good isn’t self-importance; its self-respect.” When you respect yourself, others respect you. No one would dare treat you silly! The misconception is that, whatever looks and talent you are born with, is what you have to live with. I disagree. With a little attention to detail and grooming any person can be transformed into a dynamic version of their own self. I thought to myself; why not give everyone a chance to turning their lives around?

The Lady's Man
The Man's Lady
Civility & Decorum

There was a time where the saying, “Don’t judge a book by its cover” was the mantra of human judgment. As we move forward into the digital age we realize that does not stand true anymore. People ARE judged by their outward appearances.


Men and women are taken seriously only and only by what they present at that moment. To call it fair or unfair is another thing but keeping up with the times is the new mantra now.

Our sartorial choices and overall persona constitute a very big part of our life and success. The world is full of so many choices right now that in order to stand out you need to be unique; you need to be out there. A mediocre appearance will only get you so far.


Without a representation worthy of your caliber, most of the hard work would be for nothing. Belive us!


We will take care of you, from your first impression to your last. We are top notch stylists and personal Image consultants. Put your trust in us and we will put you on the map. You will be noticed. You will be appreciated. Your academic and other skills will become ten-fold in the eyes of any stakeholder.

We understand that perfect styling and impression-making is not just for the affluent anymore. It is for everyone with ambition. You no longer need to be only the witness to the success of others. We are here to kill any feelings of inadequacy. We are here to build you up for achievements to come.


We will understand your needs, above all, more than anyone else. We will carry out a thorough survey of your life and goals and persona and provide you with a tailor-made program that caters to your needs. The needs could be anything, an Interview, a Conference, a Promotion, an important Meet-up with Clients, a Family Event and even your own Wedding. WE have got you covered.


We recognize that EVERYBODY deserves a shot at success and greatness. We have consultants and experts for both. If you bring in your better half with you we will make sure you both are a striking reflection of confidence and class. Literally made for each other !! 


Follow Us:

I had a great session with Mr Arif. Got to know many things about myself that I never knew. After discovering my personal style and the color scheme, my look changed for the better. I now play it to my strengths, thanks to the knowledge I gained from my sessions. I highly recommend everyone should go through these sessions at least once in their lifetime.

--Hari Menon, IT strategist, Hyderabad

After the second session, I knew for sure I had come to the right place. These are very important things that we ignore out of our sheer ignorance. This surprises me why I did so when I wanted to succeed in all areas of my life. Well, Mr Arif's sessions were dramatic and spectacular to say the very least. He not only motivated me to dress and look well, but he motivated me to take up Yoga. I will take up his services again for my wedding.

--Adarsh Kumar, Software consultant, Hyderabad


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